Nov 7, 2013
Android is becoming a titan of the mobile industry, with a huge array of smartphones, microconsoles, and other devices capable of running thousands of different forms of app.
Figures from App Annie’s Q3 2013 report indicate the Google Play Store has had 25% more downloads in the past quarter than Apple’s competing App Store, which looks very promising for the Android platform.
However, despite this, their revenue was half of that which Apple generates from it’s own store.
The reason for this huge influx in downloads is put down to new markets being estabslished in Brazil and Argentina. Brazil was #4 worldwide, behind the US, South Korea, and India.
“Games remained the leading category in Brazil, but gains made by the Communication and Media & Audio categories also helped them achieve their Google Play download ranking.”
The App store has had the lead in the past, yet now Apple should be concerned. Apple’s lead was 2.3x Q2 2013 to 2.1x. Despite this, sales in China and Russia increasing Apple’s growth even further.
Competition is good, and with both platforms driving huge app sales, mobile app sales are on the rise. On both systems, games proved to be the biggest drive of both downloads and revenue; which proves there is a bright future for the mobile games industry, no matter which platform it appears on.