Nov 4, 2013
According to a recent study by research analyst Colin Sebastian of Baird, the Xbox One is set to pull ahead in sales during the all-important next gen launch period.
With reports of shortages, then surely the consoles are set to sell as many as the companies ship? Well, this is not entirely the case according to this study.
Colin states that eBay listings have a 60% increase for the Xbox One, with the PS4 hitting 50% in comparison. Not a significant difference, but it could point towards the popularity of each console over the coming few months.
Alongside this, it is predicted that either console will shift around 1.5 – 2 million units in North America, with 2.5-3 million worldwide. This does show the dominance of the American market, and how much influence it can have in the upcoming console war, as their culture filters through to the rest of the world. Colin predicts total sales between 5 to 6 million, with the Xbox One teetering on success over Sony’s PS4.
“While many forecasts still give an edge to Sony/PS4 in North America sales, we continue to expect similar or even slightly higher sales of Xbox One by the end of the launch window”
This claim could signify the demand for either product, yet there is still the matter that the PS4 is cheaper in comparison, and so could mean that people are less likely to pay more for the console, as well as people being more prepared to drop money for the Xbox One which is bundled with a Kinect.
Colin Sebastian does also predict that after the initial launch window, core gamers will unite to show a new cycle, whereby next-generation trends can be judged much more clearly.
The war will not be won at launch; it is only just beginning. Who wins the initial battle is not guaranteed to prevail overall, yet it would be a great indicator for whoever that may be.