Oct 2, 2013
1,297 people were surveyed from the 23rd-27th of September, with 26% of the sample vying for the PS4, with 15% intending to purchase an Xbox One.
Age also seems to have a dramatic impact upon purchasing habits. Of those under 40, 41% are considering the PS4 compared to 27% for the Xbox One. The higher percentages confirm the traditional younger-gamer stereotypes, yet the difference also increases between the consoles, from a 11% difference to 14%. Although not staggering, it could be a worry for Microsoft. If Sony have already gained this ground before the consoles are released, Microsoft may be concerned that Sony will run away with the success.
The Reuter article states “the results potentially point to a lopsided battle during the crucial holiday season”, as Christmas is a time for the consoles to truly establish themselves. Sony recently stated pre-orders for their console were exceeding 1 million in total, whereas Microsoft are reluctant to do so, with the only statistic being more than the pre-orders for the Xbox 360.
It is likely Microsoft have a lot of work to do PR-wise, after their console revealing backfired a little. The public weren’t too happy with the restrictive aspects of the console, including used games and online capabilities, and so this could be coming back to haunt them.
Sony seemed to have had a better strategy from the beginning, and have not had to backtrack any of their policies for the next console war. These statistics seem to show that people are not entirely loyal to one company, and are willing to switch for their preferred product.
Despite these statistics, 64% of all the respondents claimed they were not considering purchasing a new console this holiday season. This seems to make sense, accounting for non-gamers and those who will wade it out further down the line to choose their console. This also outlines very little interest in other gaming hardware, such as the upcoming Steam Machines, or the Wii U, which is still struggling to sell. Yet Nintendo are trying to fix this.
Aside from the consoles, interest in Call of Duty Ghosts was high among the recipients, 22% with gaming devices stating they would purchase it, despite becoming an annual franchise. However, this is still in the shadow of GTA V, which garnered interest from 25%. Assassins Creed IV: Black Flag had 19% keen to buy it, following by Madden NFL 25, and Battlefield 4.
It seems then, that core AAA gaming isn’t entirely threatened by casual and mobile gaming quite yet. The interest in consoles and next-gen games are still very strong. Once Christmas hits, and the New Year deals are announced, perhaps we will see the winner in this console race.