Sep 27, 2013
The people behind IndieGameStand have launched a fully fledged online store for the site.
Initially, it was a flash-sale site which implemented ta “pay-what-you-want” model for their featured indie games. But now they have a proper store, where they plan to offer a huge array of indie titles for the public to enjoy. It has been around for a year, and has generated $215,000 for indie developers. The team have said they only wish to offer indie games at present, which could allow them to focus on indie communities.
This new store makes purchasing indie games a lot easier, as it can often be a minefield finding unknown quality games. Aside from Steam, hidden gems are often swept under the metaphorical carpet as they lack the publicity needed to gain fame. The devs are also allowed to state their own sale dates, in contrast to the huge sales Steam has popularised, and could provide a lot of revenue in the future. And is solely down to those behind the games themselves. The site can support games in alpha, all the way up to being complete and greenlit on Steam, allowing the keys to be sent to the customer. The potential seems a lot more flexible than any other options available to indie developers at present.
Instead of Greenlight needing a voting system to put games on sale, IndieGameStand have stated they will allow any developers to get involved if they are so inclined. Perhaps this site could become a lot more popular, and allow a fairer system in allowing game developers to get their product into the public eye. Steam Greenlight has been accused of favouring those with marketing campaigns or viral popularity, which can often only be achieved by studios or games which have already gained fame. This site now seems to offer an easier method.
To celebrate the store opening, there are 14 games on sale, surely attracting a host of indie game fans. This is alongside a total of 94 games available within the store. It pays 75 percent to the devs, and 25 goes to the site itself, which seems reasonable when other competitors allow 70% to the game creators.
Although unlikely to overtake Steam or other platforms, there is no doubt that IndieGameStand proves to be a nice alternative to find new games, and help small developers in the process.