Exclusive and interactive B2B gaming news & events

Hiroshi Yamauchi Nintendo’s Legendary President Dies Aged 85

Hiroshi Yamauchi Nintendo’s Legendary President Dies Aged 85

Sep 19, 2013

The world of video games lost one of its founding fathers today as news broke of the death of Nintendo’s iconic leader Hiroshi Yamauchi at the age of 90 following complications with Pneumonia. He is survived by his son Katsuhito Yamauchi.

Nintendo issued this statement: “Nintendo is in mourning today from the sad loss of the former Nintendo president Mr Hiroshi Yamauchi, who sadly passed away this morning.”

Yamauchi-san was born in November 1927 and studied law before joining Nintendo in 1949 after his grandfather and then Nintendo president suffered a stroke. During his 53 year tenure as president, he foresaw the potential of electronic gaming as others started to write it off and under his astute leadership, steered the company to huge success with the Game & Watch, NES, Gameboy, Super NES and Nintendo 64 systems and helped make the likes of Mario and Zelda household names.

Yamauchi-san was credited with transforming Nintendo from a hanafuda playing card company to a global giant that was famously once the richest company in Japan (it still sits atop huge cash reserves) and made Yamauchi the richest man in Japan. He also once owned the Seattle Mariners major league baseball club but surprisingly never actually attended a game.

He was also noted for his philanthropic work and in 2010 donated the majority of the 7.5 billion yen / $83m used to build a new cancer treatment center in Kyoto.

He stepped down in 2002 upon the release of the GameCube and was succeeded by then head of Nintendo’s Corporate Planning Division, Satoru Iwata. Always committed the company he built, Yamauchi-san refused to accept his retirement pension (estimated in the region of $9 to $14 million) as he considered it would be better used by Nintendo and at the time of his death was still the second largest shareholder in Nintendo.

Hiroshi Yamauchi

It could be argued that after the disastrous crash in the early 80s, Yamauchi’s management of Nintendo and the incredible work of his development team including Shigeru Miyamoto and Gameboy designer Gunpei Yokoi saved the industry itself and allowed it to grow in to they multi billion dollar behemoth it is today.

In an era of corporate bosses who often come across as impassionate pen pushers only interested in the bottom line, Yamauchi-san was an imposing figure who genuinely cared about gaming. He was known to value the quality of gaming over the hardware it was delivered on and argued that gamers “do not play with the game machine itself. They play with the software, and they are forced to purchase a game machine in order to use the software. Therefore the price of the machine should be as cheap as possible” – an ethos that served Nintendo well with a number of systems and perhaps something current games creators should take on board.

On a personal note, my love of gaming blossomed in the 80s and 90s era and was defined by Nintendo. I often remember reading Edge & Total magazine in the early 90s and the triumvirate of Yamauchi, Miyamoto, and NoA Boss Howard Lincoln that were often featured was, to me, gaming itself. The words pioneer and visionary are often splashed around these days but few can argue that Hiroshi Yamauchi defined both in the world of video games.

He will be missed but his legacy will undoubtedly live on.


Here are a few of the reactions from Twitter:

Sumit Dutta is an editor at Gaming IQ and is still trying to decipher the ending of Metal Gear Solid 2. Read his columns here and get in touch via Twitter @SumitKD or Google Plus


Tweet about this on TwitterShare on FacebookShare on Google+Digg thisEmail this to someoneShare on LinkedInPin on PinterestShare on RedditShare on TumblrShare on StumbleUpon